Faranak Firozan on How Generative AI Is Quietly Transforming the Grocery Shopping Experience
What Intelligent Retail Systems Reveal About Human Decision Making, Trust, and the Role of Technical Program Management
Santa Clara, California, 14th January 2026, ZEX PR WIRE, A short video on generative AI in retail recently sparked an unexpected moment of reflection for Faranak Firozan, a Santa Clara based Technical Program Manager who works at the intersection of technology, governance, and large scale program execution. The video focused on how artificial intelligence is reshaping grocery shopping, but its impact extended far beyond retail innovation. It highlighted how humans experience complexity, choice overload, and trust in everyday environments.
The scenario was familiar to many consumers. Standing in a crowded grocery aisle, surrounded by endless options, with little energy le...
