Sergey Baburov and the Coffee Navigator team are developing a closed industry index to assess coffee market maturity
Sergey Baburov (Coffee Navigator)
Coffee Navigator, the analytical platform led by Sergey Baburov, is developing the Coffee Navigator Market Index (CNMI) — a closed industry tool designed to quantitatively assess the maturity and dynamics of coffee markets across countries and cities. The index will serve as a data-driven foundation for decisions in market expansion, localization strategies, and investment planning.
The development of CNMI addresses a critical industry need: the lack of a unified approach to evaluating coffee infrastructure. Today, market participants — from roasters to developers — rely on fragmented or inconsistent data. Some assess growth by the number of coffee shops, others by revenue or subjective engagement metrics. CNMI consolidates over ten key indicators, includ...