Brian Gould of TruLife Distribution: “AI‑Custom Nutrition Is Here – But Has Your Supply Chain Kept Up?”
Flordia, US, 10th July 2025, ZEX PR WIRE, AI-powered personalized nutrition tools are gaining mainstream traction in 2025. Based on this, Brian Gould, CEO of Trulife Distribution and Trulife Marketing, is urging wellness companies to shift focus from trend-driven excitement to the unglamorous reality of operational readiness. In a candid assessment, Gould highlights that while AI-generated nutrition protocols are revolutionizing how consumers engage with their health, the back-end logistics of fulfillment, sourcing, and compliance remain far behind.
“AI is already changing the front end of how people choose their supplements,” Gould said. “But when companies can’t deliver those personalized solutions at scale, or worse, deliver inconsistently, they erode trust just as fast as they built ...
