Prema Sets Sights on Pakistans Dairy Crown as MSCI Inclusion Ignites Growth Ambitions
Lahore, July 11, 2025 — In a bold move that signals its unstoppable rise, At-Tahur Limited — the company behind the beloved Prema brand — has unveiled an aggressive roadmap to cement its position as Pakistan’s most trusted name in premium pasteurized dairy. This announcement comes hot on the heels of its induction into the prestigious MSCI Frontier Markets Small Cap Index, a milestone that opens the door to global investors eager to bet on Pakistan’s evolving consumer story.
For many households across the country, Prema milk has long stood out for its promise of purity, freshness, and safety — but now the company wants to go further. Backed by robust financial results — including a 38% jump in profits to Rs 146 million for the first half of FY25 — At-Tahur is doubling down on its vision t...
