POP MART Joins Forces with BlueX to Launch a New Era of Toy-Based RWA and Ignite a Global Blind Box Meme Craze
Thailand, 22nd Jul 2025 – According to official sources from BlueX, the Web3 infrastructure platform is currently in strategic discussions with collectible toy giant POP MART to explore the on-chain transformation of its iconic blind box IPs. The discussions center around introducing these beloved characters into the Web3 space as Real World Assets (RWAs), with a focus on collaborative expansion across Southeast Asia and beyond.
The collaboration scope reportedly includes — but is not limited to — digital IP rights confirmation, on-chain blind box transactions, joint Meme IP creation, and the design of a new “RWA Blind Box” issuance mechanism. The initiative will begin with POP MART’s well-known character “TwinkleTwinkle”, aiming to turn collectible toys into structured, tradable digital ...
