Small Funding Big Dreams Two Tech Workers Disrupt the $800 Million Pet Gut-Health Market with a Paw-for-Paw Probiotic
Atlanta, GA — July 28, 2025 — When technical architects Michael Wang and Elliotte Baik left the code editor for the dog park, they noticed a pattern: every other pup owner was talking about tummy troubles. Two years, dozens of veterinary consultations, and one boot-strapped R&D sprint later, the pair are launching DLY Pets Probiotics for Dogs—and pledging to donate a month’s supply to a metro-Atlanta shelter dog for every jar sold.
The Launch
The soft-chew supplement delivers 1 billion CFU across five research-backed strains—Lactobacillus acidophilus, Enterococcus faecium, and three soil-friendly Bacillus species—paired with 100 mg pumpkin seed and 100 mg ginger root for natural prebiotic support. Early customers report calmer bellies and fresher breath in as little as 48 hours.
“Big ...
