What Small Businesses Can Borrow From Amazon’s Press Release Playbook
United Kingdom, 8th Oct 2026, – By Tin, Founder of BMS Digital | Last updated: October 2026
About the author: Tim leads BMS Digital, a digital marketing agency in UK, that plans SEO, PR and content campaigns for businesses in South Asia, Europe and the Middle East. His team writes and distributes press releases for startups, SMEs and international brands.
When clients send me a draft press release, I often ask them to open Amazon’s newsroom in another tab and compare. The difference is usually obvious within seconds. Amazon’s announcements are short, specific and built around the customer. Most small-business releases are long, vague and built around the company.
You don’t need Amazon’s budget to write like Amazon. You need its discipline. Here’s what I’ve found most useful to borrow, and...
